On August 1, 2024, Erwin Blokker, Joost Bijzitter and Bart Laan will start the new Out of Home media agency: Outstanding Media
With a combined experience of 20 years in OOH, the trio aims to put this medium type better on the map within the media landscape.
From their specialty, the agency focuses specifically on the quality of the content planning and on the process, in order to achieve the highest possible results for the advertiser.
While the OOH market did grow by 11% last year, the share of outdoor advertising within the total mix remains stuck around 4.6%.
A shame, thinks Erwin Blokker, partner at Outstanding Media: 'Large network agencies are more often taking on a more generalist role, and so there is a greater shortage of Out of Home specialists. That detracts from the medium. Increasingly, the quality in the process is lacking with good substantiation and commitment. And above all, the passion for this medium type. With our agency's specialist approach, we want to give the medium the attention it deserves and needs.'
In addition, the agency wants to differentiate itself in a market that seems to be increasingly taking place online. Outstanding Media's mission is to put OOH even better on the map. Joost Bijzitter, partner at Outstanding Media: 'In addition to a healthy future perspective and strong growth potential, outdoor advertising remains capable of effectively reaching a broad spectrum of diverse audiences. OOH continues to grow; both in opportunities, size, and diversity in terms of networks.'
Bart Laan adds, "In addition to providing opportunities for advertisers to achieve their campaign goals, it also brings a challenge: a fragmented market that makes the decision-making process complex when choosing the right media outlet.
A wealth of experience
With both agency and operator side experience in the roles of generalist, specialist and various positions in account management and sales, the trio is a balanced and complementary team. With this expertise and passion for the business they serve advertisers with everything that is involved in an outdoor advertising campaign.
About Outstanding Media
Outstanding Media is an independent consulting firm specializing in out-of-home advertising. With a focus on quality and efficiency, Outstanding Media strives to manage campaigns not only effectively, but also according to a streamlined process. The agency is committed to adding significant value to both advertisers and media agencies.
