27,000 digital bus shelters in one place?

The Formula One race in Las Vegas yesterday was the spectacle, and although Max Verstappen did not win the race, he did become world champion. A fantastic achievement! 🏆 But looking at world champion (D)OOH impact, the MSG Sphere scores unprecedentedly high.

This iconic object covers a whopping 54,000 square meters of digital screens - that's equivalent to 27,000 digital bus shelters or 7.5 soccer fields! The Sphere's exterior consists of an impressive 1.2 million LED panels and took a whopping four years of construction and innovation. The total? $2.3 billion.

Cost per day for advertising: about $450,000, including a custom creation by a team of 300 designers. This price tag provides visibility for approximately 300,000 daily on-site impressions - not including another 4.4 million social media impressions per day. 📈🌍 These impressive numbers show that the Sphere's reach goes beyond its physical location in Las Vegas.

While the cost per impression may seem high, the power of the Sphere lies in the virality and global reach that a creative and unique object can generate. 🌐 This is a perfect example of how a special object or "spectacular" can not only generate impact outside, but - if executed strongly - can also generate reach on other channels.