27,000 digital " City Light Panels " in one place?
The Formula One race in Las Vegas yesterday was the spectacle, and although Max Verstappen did not win the race, he did become world champion. A fantastic achievement! 🏆 But looking at world champion (D)OOH impact, the MSG Sphere scores unprecedentedly high.
This iconic structure features no less than 54,000 m² of digital screens, equivalent to 27,000 digital City Light Panels or 7.5 soccer fields! The exterior of the Sphere consists of an impressive 1.2 million LED panels and took no less than four years of construction and innovation to complete. The total cost? $2.3 billion.
Cost per day for advertising: about $450,000, including a custom creation by a team of 300 designers. This price tag provides visibility for approximately 300,000 daily on-site impressions - not including another 4.4 million social media impressions per day. 📈🌍 These impressive numbers show that the Sphere's reach goes beyond its physical location in Las Vegas.
Although the cost per impression may seem high, the Sphere’s strength lies in the virality and global reach that a creative and unique object can generate. 🌐 This is a perfect example of how a special object or “spectacular” can not only create an impact outdoors but, if executed well, can also generate reach on other channels.
