Smart services call for a smart campaign 🔌

Frank Energie’s smart services can intelligently control your home appliances. You’ll make the most of your own solar power, help reduce the load on the grid, and see that reflected as a credit on your bill. This is becoming increasingly valuable, especially now that net metering will be phased out in 2027.

For Frank, we highlighted that proposition with a (D)OOH campaign. It was cleverly designed based on various data points and insights:

𝘿𝙖𝙩𝙖 𝙛𝙞𝙧𝙨𝙩: We started in the provinces where Frank works with grid operators to reduce the load on the power grid. We enriched that postal code data with sources such as solar panel density and the percentage of owner-occupied homes to precisely identify the most relevant focus areas.

𝙋𝙧𝙚𝙡𝙖𝙪𝙣𝙘𝙝 𝙫𝙖𝙣 𝙙𝙚 𝙘𝙖𝙢𝙥𝙖𝙜𝙣𝙚: Use of highway billboards, among other things, to achieve broad reach in the areas surrounding those focus areas. This is how we built brand awareness where it matters most.

𝙇𝙖𝙪𝙣𝙘𝙝 𝙫𝙖𝙣 𝙙𝙚 𝙘𝙖𝙢𝙥𝙖𝙜𝙣𝙚: Street bus shelters at the local level, featuring the place name in the signage. This increases attention and impact: it’s local and recognizable.

This is how we make outdoor advertising smarter, more impactful, and more effective.