Solar panels? Frank will reward you.
At first glance, it’s a simple DOOH ad. But there’s a strong strategic layer beneath it.
The net metering scheme is being phased out. And with that, uncertainty is growing:
🤔 “Will solar panels still be worth it in the future?”
Frank Energie is responding to this in a smart way.
Not by ignoring the problem, but by approaching it differently:
Your solar energy stream will maintain its value if you manage it judiciously.
Featuring, among others:
- Dynamic feed-in tariffs
- No feed-in charges
- Additional incentives through "smart feed-in"
What makes this campaign strong:
- Responds to current market pressures
- Makes an uncertain situation appealing to consumers again
- Keep the message extremely simple in DOOH
- Will be targeted at zip codes with a high concentration of households with solar panels
So this isn’t just another simplistic solar panel campaign, but a smart positioning strategy in an energy market that’s constantly evolving.
