bibigo prominently displayed throughout Albert Heijn XL

In collaboration with Art Of The Possible Agency, we launched a campaign for bibigo at all Albert Heijn XL stores in the Netherlands.

For two weeks, bibigo maintained a visible presence in the immediate vicinity of the stores, with advertising tailored to the location and type of property.

The strength of this campaign lay in the combination of outdoor visibility and in-store engagement: the out-of-home campaign tied in with a bonus offer in-store, allowing consumers to be reached and engaged at a relevant moment.

A great example of how Out of Home advertising can contribute to retail activation: being visible near the point of sale, with a message that directly ties in with the store floor.