🔵 Smart (D)OOH strategy for Talland College Open Day

Talland College, a vocational college with multiple locations in North Holland and over 200 courses, opened its doors to prospective students on December 10.

To maximize awareness of the Open Day, we opted for a targeted (Digital) Out of Home campaign with multiple touchpoints:

📌 𝗔𝗻𝗮𝗹𝗼𝗴𝗲 𝗔𝟬-𝗼𝗯𝗷𝗲𝗰𝘁𝗲𝗻
For broad and cost-efficient coverage within the relevant municipalities.

📌 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗲𝗳 𝗴𝗲𝗸𝗼𝘇𝗲𝗻 𝗮𝗯𝗿𝗶-𝗹𝗼𝗰𝗮𝘁𝗶𝗲𝘀
In postal code areas with a high concentration of the target group.

📌 𝗗𝗶𝗴𝗶𝘁𝗮𝗹𝗲 𝘀𝗰𝗵𝗲𝗿𝗺𝗲𝗻
Within the service area, deployed at locations and times where the target group is best represented, with an extra boost in the last few days prior to the Open Day.

✨ A well-thought-out combination of visibility, relevance, and timing. A textbook example of how to make smart use of the versatility of both analog and digital outdoor advertising.