Teamleader reaches the business decision-maker on-the-go ⛽🔋

Teamleader reaches the business decision-maker on-the-go ⛽🔋

For Teamleader, we identified various characteristics of the target audience. We found out where they live and how they transport themselves.
Based on this information, three types of DOOH were deployed, optimized based on the insights:

• 𝗧𝗮𝗻𝗸𝘀𝘁𝗮𝘁𝗶𝗼𝗻𝘀𝗰𝗵𝗲𝗿𝗺𝗲𝗻 𝗺𝗲𝘁 𝘁𝗶𝗺𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: we see that the target audience is mostly on the road during rush hour. The ad is shown only in certain time slots.
• 𝗣𝗼𝗺𝗽𝘀𝗰𝗵𝗲𝗿𝗺𝗲𝗻 𝗺𝗲𝘁 𝘃𝗲𝗵𝗶𝗰𝗹𝗲 𝗱𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻: we know which car a large part of the target audience drives, smart technology can specifically reach the driver of this type of car.
• 𝗟𝗮𝗮𝗱𝗽𝗮𝗮𝗹𝘀𝗰𝗵𝗲𝗿𝗺𝗲𝗻: The target group also drives an electric car relatively often. This creates an additional contact opportunity with the target group.

The relevant insights form the basis of the campaign. In this way, an optimal plan can be created and the target group can be reached effectively.