Run out of Easter eggs? Time to rebalance yourself.

🥚 Run out of Easter eggs? Time to rebalance yourself.

For Club Pellikaan, we brought their Reforming Pilates campaign to life. To be seen on digital screens in Almere, Amersfoort and Apeldoorn. With the right timing and strategic locations we made the campaign visible and relevant.

What did the campaign look like?
To reach the target group, women aged 25 to 55, in Almere, Amersfoort and Apeldoorn as effectively as possible, we chose a smart use of digital outdoor advertising. We selected strategic screen locations in relevant environments such as supermarkets, shopping malls and HEMA stores. At weekends, the advertisements ran on digital screens in city centers, precisely at times when our target group is present there.

This campaign was built based on target group data and time-based targeting (timetargeting). By cleverly choosing when and where the message is visible, the available budget was used efficiently. The result: a Pilates campaign that both stands out and connects with the daily lives of the target audience.

Curious about the entire case or starting a campaign yourself?

Please contact us, we are happy to think with you.