Outdoor Advertising in Amersfoort

Want to advertise in Amersfoort? Then you’re targeting the second-largest city in the province of Utrecht, with a historic downtown, growing residential neighborhoods, and one of the country’s major transit hubs. Every day, thousands of commuters transfer at Amersfoort Central Station, and on Saturdays, Langestraat is packed with shoppers. The smartest approach is to be visible at both times: in the city itself and on the ring road that everyone uses to get there.

How much outdoor advertising is there in Amersfoort?

Amersfoort telt meer dan 500 reclameplekken, en ruim 180 daarvan zijn digitaal. Dat is een opvallend groot digitaal aandeel voor een stad van deze omvang. Het overgrote deel bestaat uit abri’s, de verlichte vakken in de bushaltes, van de binnenstad tot de nieuwere wijken in het noorden. Langs de ringwegen en bij winkels staan veel digitale abri’s, waarop je je boodschap per uur of per dag kunt laten wisselen. In drie parkeergarages rond het centrum staan bovendien zo’n 14 mupi’s: losse reclamezuilen met wisselende posters. Ook staan er A0-borden langs de weg: een voordelige manier om een opening of actie in je eigen deel van de stad onder de aandacht te brengen.

Do you want to reach high school and vocational school students? Advertising frames are also available for booking at two schools in Amersfoort. We calculate the total number of people reached by a selection of locations using the official figures from the outdoor advertising survey in the Netherlands. Here’s how it works: measuring the reach of outdoor advertising.

Where can you reach people in Amersfoort?

• The ring road around the city: The Stadsring, Ringweg Koppel, and Ringweg Kruiskamp feature a series of digital City Light Panels. Anyone traveling to or from the city center by car, bus, or bike will find it nearly impossible to avoid them.
• Access roads and ring roads: There are also digital screens on Amsterdamseweg, Hogeweg, Barchman Wuytierslaan, and the North and East Ring Roads. There, you’ll mainly see drivers from the surrounding villages and neighborhoods, as well as traffic traveling to and from the highway.
• Amersfoort Central: The Stationsplein features digital City Light Panels and two large digital screens. In total, there are about 30 digital screens available for booking at the stations in Amersfoort (see travel). Ideal if you want to reach commuters and travelers who are waiting for their connecting trains.
• Parking garages: In the Beestenmarkt, Mondriaan, and St. Jorisplein garages, you can engage visitors the moment they get out of their cars and walk into the city center, using street displays and a handful of digital City Light Panels.
• Grocery shopping in the neighborhood: There are more than 65 digital screens in and around supermarkets and drugstores, including on Langestraat, Groningerstraat, Neptunusplein, Leusderweg, and Wiekslag, as well as in the Emiclaer shopping center. With retail media, you choose which neighborhoods and time slots you want: only the stores your target audience frequents, and only on the days they go grocery shopping.
• Sports: There are digital screens in eight gyms. That’s where you can reach people during their free time, when they have both the time and the attention.
• Highway: Within the municipal boundaries, there are poles along the major roads, including a digital highway pole at Sportpark Zielhorst and a pole on Terminalweg along the A1 near Hoevelaken. There are also digital screens along the A1 near Hoogland.

One format works, but multiple formats work better: think of the ring for reach and the supermarket for that final nudge. You can read about why that’s the case in “More Formats, Greater Impact.”

Example: Club Pellikaan in Amersfoort, Almere, and Apeldoorn

For Club Pellikaan, we promoted their Reformer Pilates campaign to women between the ages of 25 and 55 in Amersfoort, Almere, and Apeldoorn. We selected digital screens in locations frequented by that target audience, such as supermarkets and shopping centers, and ran the ads on weekends in city centers. By targeting specific times and locations, we allocated the budget to the moments that mattered most. Read the case study.

Is this also the case in the rest of the Amersfoort region?

Many people who work or shop in Amersfoort live in Leusden, Soest, Baarn, Bunschoten-Spakenburg, or Woudenberg. These five municipalities combined offer more than 380 additional advertising spots. This makes it easy for a city-wide campaign to expand into a campaign covering all of Eemland and the surrounding area. Just across the provincial border, in Nijkerk, we announced the expansion of Padelcentrum Bol with City Light Panels, screens in the supermarket, and a billboard along the highway. Want to know more? Read about regional coverage.

Frequently Asked Questions

Can I advertise online in Amersfoort?

Zeker. Met ruim 180 digitale plekken heb je veel keus: de ring, de invalswegen, Amersfoort Centraal, supermarkten en sportscholen. Vrijwel al die schermen zijn ook programmatic in te kopen. Je stelt dan zelf in op welke dagen, tijden of bij welk weer je spot draait, en betaalt alleen voor wat er werkelijk vertoond wordt.

Can I advertise only around my store or in a single neighborhood?

Yes, that works perfectly. If you have a business in the city center, we’ll select the City Light Panels and areas around Langestraat and the parking garages. If you’re located in a neighborhood shopping center like Emiclaer, we’ll search for locations by ZIP code or within a radius of your address. That way, your budget stays close to your customers.

How much does outdoor advertising cost in Amersfoort?

You largely determine that yourself: based on the number of locations, the duration, and whether you choose analog or digital. A few digital screens around a single store cost quite a bit differently than covering the entire ring road and the station. You can get an idea of the costs in our article on the costs of outdoor advertising.

How soon will my campaign go live?

Your ad will often appear on the digital screens in Amersfoort within a few days. If you opt for paper posters in the City Light Panels or on street advertising panels, it will take a few weeks for printing and installation. We’ll handle the planning for you, purchase the materials, and ensure they’re delivered to the right party on time.

Want to know what outdoor advertising in Amersfoort can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we choose the locations that best suit your goals, regardless of the operator.

Ook actief in een andere stad? Bekijk buitenreclame in Soest, buitenreclame in Bunschoten-Spakenburg, buitenreclame in Utrecht of buitenreclame in Lelystad, of lees hoe we je zichtbaar maken in één stad.