Roadside in this case means analog objects. This form of advertising takes place along busy (motor) roads and traffic junctions, where thousands of motorists pass every day. As a result, analog Roadside objects generate a high number of contacts among a wide audience.
One of the biggest advantages of analog Roadside objects is their continuous visibility, unlike digital ads that can be changed. This ensures that the message is seen repeatedly by commuters and passersby, reinforcing brand recognition and recall.
Although the initial cost of deploying an analog billboard may be higher than some digital advertising methods, the long-term cost is often lower. In most cases, the produced expression can be reused multiple times.
The Benefits of Roadside:
- No "clutter": along the highway, no other way of visual advertising exists;
- Great impact through constant presence;
- The properties have national distribution and this enables nationwide coverage;
- Due to movement behavior, outreach spreads like an oil slick around the location(s).
Curious about the possibilities?
Please contact bart@outstandingmedia.nl
