The “Roadside” category includes analog media located along busy (highway) roads and traffic intersections, where thousands of drivers pass by every day. This generates a lot of contacts among a broad audience. To learn exactly what a contact is, read how the reach of outdoor advertising is measured. The digital variants can be found under “Digital Roadside.”
The main advantage is constant visibility. Unlike digital screens, which change, your message is always there. This way, commuters and passersby see it time and time again, which strengthens brand recognition.
Analog options may be slightly more expensive than digital ones at first, due to the production costs of the banner. But in the long run, they’re often more cost-effective: you have the ad printed once and can then reuse the same banner multiple times. You can read more about budgets and printing in “How Much Does Outdoor Advertising Cost?”
The Benefits of Roadside:
- Always visible: no changing screens, so it’s always in view
- Significant impact: constant presence along the road
- Nationwide coverage: nationwide distribution
- Wide reach: spreads like an oil slick around the location
Curious about what Roadside can do for your campaign? Request a customized proposal with no obligation.
