Advertising at airports and train stations, for example, offers unique opportunities to reach a focused audience. These locations are ideal for loading a brand with a broad and diverse audience, both national and international.
Travelers at airports and train stations are a captive audience. They often have waiting time that they spend looking around, making it more likely that the ads will be noticed.
The characteristics of advertising in "Travel" locations are as follows:
- Flexible;
- Targeting capabilities (time, location, weather, event, first party data);
- Full-motion (=more impact, better visibility and longer viewing time);
- High dispersion rate.
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