Sometimes a campaign calls for more than just a standard format. Specials are ads that literally break the mold: a bus shelter modified with a 3D element, a tram wrapped in decals from front to back, or an ad featuring unique lighting or movement.
Precisely because they stand out from the usual street scene, specials really catch the eye. They linger in people’s minds longer, elicit reactions, and are often photographed and shared. In this way, a special not only reaches its own audience but also generates free, additional visibility.
- Maximum visibility — breaks away from the standard format and immediately catches the eye
- Extra reach — people take photos and share the post on social media
- Strong brand experience — ideal for making a big splash with a brand or launch
- Fully customized — from 3D installations on a bus shelter to complete tram wraps
- In the best spots — special formats at prime locations in major cities
Every special event is custom-designed. The possibilities and regulations vary by location, operator, and municipality, and a good idea requires the right preparation. We work with you from the very first concept and ensure that everything goes smoothly from design to installation.
Do you have an idea for a special, or would you like to know what's possible? Tell us what you have in mind, and we'll explore the possibilities with no obligation.
