Abri's (and Mupi's) have illuminated advertising boxes of 2m². The locations of these objects are carefully chosen to generate the greatest possible reach. Abri's are often located along public transport routes, at bus and streetcar stops, near busy traffic points and important facilities such as shopping areas and schools.
The benefits of bus shelters are listed below:
- Lends itself not only to campaign objective outreach but also visibility. At both national, regional and local levels;
- Cost-effective when charged back to contacts (CPM);
- Suitable for any budget;
- Optimal national distribution and coverage;
- Rapid range building;
- Largely illuminated objects.
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