Digital bus shelters are a modern and effective way of advertising. A digital abri in this case refers to a 2m² object at city squares, busy shopping centers and streets, public transportation, parking garages, supermarkets and gas stations, among others.
These objects are prominent at the above high-traffic points and key locations in the streetscape. It is a mass medium that can be used selectively, ideal for achieving a wide reach.
A digital abri has the following characteristics:
- Flexible;
- Targeting capabilities (time, location, weather, event, first party data);
- Growing network;
- To be found in high traffic locations, both indoor and outdoor;
- High attention value.
In addition to the standard size of m2, there is also the option of purchasing a larger format abri or mupi. These large format objects enhance the impact of the expression.
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