Digital City Light Panels are 2-square-meter digital screens located in the busiest areas of the city: city squares, shopping centers and shopping streets, public transportation hubs, parking garages, supermarkets, and gas stations.
It’s a mass medium that you can still use in a targeted way. That way, you can reach a lot of people, but in the places and at the times that matter to you.
A digital abri has the following characteristics:
- Flexible: Customize your message by day or location
- Targeting: by time, location, weather, and data
- Growing network: more and more screens
- High traffic: busy areas, indoor and outdoor
- High visibility: movement attracts attention
In addition to the standard 2 m² size, you can also use a larger City Light Panel or street advertising display. These larger structures enhance the impact of your message.
With a digital City Light Panel, you purchase a portion of the airtime, which determines your reach and your price. Learn more about how reach is measured and how much outdoor advertising costs.
Curious about what digital City Light Panels can do for your campaign? Request a customized proposal with no obligation.
