Retail media involves digital screens located at the points of sale themselves—at retailers such as Albert Heijn, Jumbo, HEMA, and SPAR, as well as in shopping centers. This allows you to reach your target audience at the decisive moment: just before or during the purchase.
You reach customers who are currently receptive to your product, right when they’re most likely to make a purchase. Retail media has been growing rapidly in recent years and is highly effective for both brand awareness and conversion.
Retail media is characterized by the following features:
- Close to the point of purchase — visible at the point of sale
- Selective — targeted at shoppers
- Data-driven — targeting based on shopper data
- Awareness and conversion — works in both phases
On retailers’ screens, we distinguish between endemic and non-endemic advertising. With endemic advertising, the product shown is also sold in that store—for example, a brand that advertises in the supermarket where its products are on the shelves.
Curious about what retail media can do for your campaign? Request a customized proposal with no obligation.
