When talking about Digital Impact, large format digital screens are meant in high traffic locations, think of city centers and plazas, shopping malls and station halls and plazas.
These offer a dynamic and impactful way of advertising. Both moving and still images can be used. These expressions can also alternate and respond to recent events and certain circumstances.
Digital Impact has the following benefits:
- Impactful;
- Flexible;
- Targeting capabilities (time, location, weather, event, first party data);
- To be found in high traffic locations, both indoor and outdoor;
- Very high attention value.
The expressions can also be displayed in full-motion on these huge screens, potentially reaching millions. In addition, the objects lend themselves to the deployment of unique content, such as Deepscreen, 3D and holographic creations.
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