Launching in a new city requires impact. For Ray Care, we did just that in Maastricht. ✨

For Ray, the Belgian skincare brand that stands for natural ingredients, transparency and sustainability, we realized an OOH campaign around the opening of their first Dutch store at the Grote Staat in Maastricht.

📍 With strategically chosen bus shelter objects, we brought the campaign directly to the attention of thousands of passers-by in and around the city.