Want to advertise in Maastricht? You’ll find a compact city center with a large and diverse audience: residents, over 20,000 students, day-trippers, and shoppers from Belgium and Germany. If you want to stand out here, you need to be in the right spots: around the Vrijthof and the Grote Staat, along the busy routes into the city, and close to where people do their shopping.
How much outdoor advertising is there in Maastricht?
Maastricht has more than 700 outdoor advertising spaces, over 130 of which are digital. The majority are City Light Panels: the illuminated advertising panels at bus stops, scattered throughout the city center and the neighborhoods. In addition, there are more than 40 freestanding advertising columns (mupis) with rotating posters, mainly along busy routes and in parking garages. And there are digital City Light Panels and screens in the city center, at the train station, and near supermarkets.
We calculate how many people you reach with those locations using the official figures from the Dutch outdoor advertising survey. Read about how the reach of outdoor advertising is measured.
Where can you reach people in Maastricht?
- Downtown: Shoppers stroll around the Grote Staat, the Vrijthof, and the Markt. Here, City Light Panels and digital City Light Panels are effective for generating visibility right near the store.
- Busy routes into the city: on the Noorderbrug, the Viaductweg, the John F. Kennedysingel, and the Stationsstraat, there are digital City Light Panels and mupis displaying rotating posters. Every day, you’ll see many drivers, cyclists, and bus passengers passing by there.
- Station: Maastricht Station features digital screens for travelers with time and attention to spare (see travel). On Stationsstraat, you can reach everyone walking from the station to downtown.
- Parking garages: In the parking garages near the Vrijthof, Mosae Forum, and Céramique, you can reach visitors who are just arriving in the city.
- Supermarkets and drugstores: With retail media, you’re visible right before the moment of purchase. And you can target your audience very precisely: only the stores in the neighborhoods where your target audience lives, or only the days and times when they do their grocery shopping. There are about 80 digital screens in and around supermarkets in Maastricht.
- Students and athletes: You can also reach the more than 20,000 students at home, through about 25 screens in student housing. And at gyms, you can reach people during their free time.
- On the way to Maastricht: there are no highway billboards in the city itself. Along the A2 near Maastricht Aachen Airport, about ten minutes before you reach the city, a digital highway billboard allows you to reach everyone coming from the north.
A combination works best, for example City Light Panels in the city center and screens at the supermarket. Read more about why using multiple formats creates a greater impact.
Example: Ray opens on Grote Staat
For the Belgian skincare brand Ray, we ran a City Light Panel campaign to mark the opening of their first Dutch store on Grote Staat. This way, shoppers knew right away that Ray was there. Read the case study.
In the rest of South Limburg as well?
Does your target audience also live or work in Heerlen, Sittard-Geleen, Meerssen, Valkenburg, or the Heuvelland region? Together, these locations offer more than 1,300 additional advertising spots. This makes it easy to turn a campaign in Maastricht into a campaign for the entire region. Learn more about regional coverage.
Frequently Asked Questions
Can I advertise digitally in Maastricht?
Ja. Er zijn ruim 130 digitale schermen, onder meer in de binnenstad, op het station en bij supermarkten. Het grootste deel is ook programmatic in te kopen: je betaalt per contact en stuurt op tijdstip, dag of weer.
Can I advertise only around my store or in a single neighborhood?
Yes. We select locations based on ZIP code or within a certain radius of your location. That way, you only pay for coverage that suits your customers.
How much does outdoor advertising cost in Maastricht?
That depends on the number of spots, the time frame, and whether you choose analog or digital. A local campaign can be run even on a modest budget. You can find out approximately how much it will cost in the section on the cost of outdoor advertising.
How soon will my campaign go live?
Digital campaigns can often go live within a few days. For analog City Light Panels, it takes a few weeks because the posters need to be printed and put up. We handle the scheduling, purchasing, and delivery.
Want to know what outdoor advertising in Maastricht can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we select the locations that best suit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in Eindhoven, or read about how we can help you stand out in a single city.
Feel free to contact Bart using the contact form below, and we’ll get back to you within a day.
