My passion for outdoor advertising began unknowingly in 2011, when I was standing in Times Square and was completely overwhelmed by the impressive outdoor advertising spectacle. That moment planted a seed that blossomed several years later. In 2013, I started my career as an outdoor advertising specialist at Kinetic, and from day one I was sold. I wanted to know everything about this beautiful medium.
After 11 years of experience at leading agencies such as Kinetic/GroupM, Mediaxplain/Mediaplus, Dentsu and Abovo Media, I decided to set up my own outdoor advertising specialist agency with two associates. Outstanding Media was born out of a deep passion for the medium and the conviction that it can be done better. Better in the sense of (strategic) advice, enabling our clients to get more return from their campaigns, as well as better for the medium itself by contributing to growth and innovation.
Why am I so passionate about outdoor advertising? Because it is a powerful medium that reaches different audiences on a large scale, creates impact and contributes to society in many ways. Outdoor advertising is everywhere, always visible and offers unprecedented opportunities.
Want to learn more about outdoor advertising or how we can help you take your campaigns to the next level? Send me a message, I'd love to help you out!