Want to advertise in Delft? Then you’re targeting a city with two sides. On one hand, there’s the historic city center around the Markt, where residents shop and tourists stroll along the canals. On the other hand, there’s the largest technical university in the Netherlands, with a campus full of students and a large part of the city that runs on their schedule. In between, commuters bike and drive between The Hague and Rotterdam every day. If you want to be seen in Delft, first determine which audience you’re targeting, and then choose the locations where that audience actually goes.
How much outdoor advertising is there in Delft?
Delft has over 500 outdoor advertising spaces, about 120 of which are digital. The core consists of about 300 analog City Light Panels: the illuminated panels at bus stops, stretching from the city center to Tanthof and De Hoven. At a few busy intersections, there are over 20 spots featuring rotating posters. In addition, there are over 50 A0 frames on the streets throughout the city center and neighborhoods, ideal for a local promotion or event. The digital City Light Panels and screens are primarily located at train stations, near supermarkets, and at two central locations in the city center.
Are you looking for students? You can reach them at home, too, through more than 640 screens in student housing. We don't include those in the count above.
We calculate how many people your ad campaign reaches using the official figures from the national outdoor advertising survey. In this article on measuring reach, we explain how that works.
Where can you reach people in Delft?
- Around the Markt: There are digital screens on the Markt and the Vesteplein, and you’ll find A0 frames around the Gasthuisplaats, the Nieuwe Langendijk, and the Ezelsveldlaan. Here you’ll encounter shoppers, residents, and tourists within walking distance of the stores in the Brabantse Turfmarkt and on the Bastiaansplein.
- Delft Station and Delft Campus: The two stations together have 24 digital screens, most of which are located at Delft Station on Van Leeuwenhoeksingel. There are also City Light Panels on Stationsplein. Here, you can reach commuters and students who travel by train every day (see travel).
- Through roads in the west: the locations with rotating posters are on Prinses Beatrixlaan, Van Foreestweg, and Papsouweselaan. These are the routes used by traffic from Hoven and Tanthof to enter and exit the city.
- Around the TU campus: along Mekelweg, Prof. Telderslaan, and Julianalaan, you’ll find City Light Panels on the bike routes to and from the lecture halls. If you’re targeting students or young professionals, this is the place for you.
- Neighborhoods and shopping centers: In Voorhof and Buitenhof, you can reach residents close to home with City Light Panels and A0-sized frames on Voorhofdreef, as well as a digital screen in the shopping center on Troelstralaan.
- Supermarkets: With retail media, your ads will appear on more than 80 screens in and around Delft’s supermarkets. You choose which neighborhoods, days, and times your target audience does their grocery shopping, for example, only the stores near the campus.
- Along the highway: on the east side of Delft, along the Rijksstraatweg and the Thijsseweg, there are eight highway billboards. Two of them are digital. With a digital highway billboard like this, you can reach everyone driving past the city.
A good mix in Delft, for example, includes City Light Panels along the bike routes to the campus, screens at the train station, and retail media in the neighborhoods. To learn why this combination is more effective, read “More Formats, Greater Impact.”
In the Delft area as well?
Many people who work or study in Delft live in Rijswijk, Pijnacker-Nootdorp, Midden-Delfland, the Westland, or Lansingerland. These five municipalities combined offer more than 1,300 additional advertising spots. By adding a few extra spots along those routes, you can turn a campaign in Delft into a campaign for the entire region. Learn more on our page about regional coverage.
Frequently Asked Questions
Can I advertise online in Delft?
Zeker. Zo’n 120 plekken in Delft zijn digitaal: op station Delft en Delft Campus, bij supermarkten, in een winkelcentrum, op de Markt en langs de snelweg. Het overgrote deel kun je ook programmatic inkopen. Dan stuur je op uur, dag of zelfs het weer, en wissel je de boodschap zonder nieuwe posters.
Can I advertise only around my store or in a single neighborhood?
Yes, that works perfectly. If you have a business in the city center, we’ll choose the City Light Panels, A0 frames, and displays within walking distance. If you’re located in Voorhof or Tanthof, we’ll select only that neighborhood based on the ZIP code. That way, your budget stays close to your customers.
How much does outdoor advertising cost in Delft?
That depends on what you choose: a handful of A0 frames for a local campaign is very different from screens at both stations. The duration and the choice between analog and digital also play a role. You can get an idea of the budgets in our article on the cost of outdoor advertising.
How soon will my campaign go live?
With digital screens, you can often get started within a few days. With analog City Light Panels and A0 frames, it takes a few weeks because the posters have to be printed and installed. We’ll handle the planning, purchasing, and delivery of your materials for you.
Want to know what outdoor advertising in Delft can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we choose the locations that fit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in The Hague, outdoor advertising in Rotterdam, or outdoor advertising in Zoetermeer, or read about how we can help you stand out in a single city.
For more information, please contact Bart using the contact form. You will receive a response within one day.
