Want to advertise in Groningen? Then you’re dealing with the largest city in the northern Netherlands and a strikingly young audience: the university alone has over 32,000 students, and that’s not even counting the university of applied sciences. For the entire region, Groningen is the place to shop, work, and go out. You’ll stand out here in the city center around the Grote Markt and the Vismarkt, along the canals and waterways where cyclists pass by in droves, and on the routes to and from the train station.
How much outdoor advertising is there in Groningen?
The municipality of Groningen has more than 3,300 advertising spaces, over 270 of which are digital. What makes the city unique are the more than 1,500 A0 posters in frames along the road: densely distributed throughout the city, ideal for an opening, an event, or a promotion that needs to be publicized quickly. In addition, there are more than 700 traditional City Light Panels at bus stops, from the city center all the way to Haren and the suburbs.
There’s also plenty of choice when it comes to digital advertising. Right in the city center, there are over 50 digital City Light Panels, and you’ll also find screens at train stations, drugstores, shopping centers, and supermarkets. In addition, there are about 30 MUPIs with rotating posters in the parking garages and at two gas stations along the main access roads. Want to reach students? There are also over 240 screens in student housing; we haven’t included those in the count above.
We calculate the reach you’ll achieve with this selection of locations for each campaign using the official figures from the national outdoor advertising survey. This way, you’ll know in advance how many people you’ll reach and how often. Learn more about this in “How Outdoor Advertising Reach Is Measured.”
Where can you reach people in Groningen?
- The shopping district: along the Grote Markt, the Vismarkt, the Akerkhof, and the Stoeldraaierstraat, digital City Light Panels are placed exactly where shoppers walk. Your message changes depending on the time of day.
- Canals and waterways: the Gedempte Zuiderdiep, the Gedempte Kattendiep, the Turfsingel, the Boterdiep, and the Oosterkade, Westerkade, and Sluiskade form a ring around the city center. Cyclists, buses, and cars pass through here all day long.
- Main Station and Europapark: There are digital screens for train passengers in the station concourse and on Stationsplein, and you can also appear on screen at Europapark Station (see travel). Ideal for students and commuters who travel back and forth every day.
- Parking garages: If you’re driving into the city, you can park, for example, at the Groninger Museum, on Rademarkt, Ossenmarkt, Westerhaven, in Oosterpoort, on Damsterdiep, or under the Forum. There, you’ll find information kiosks and screens right at the start of your visit.
- Neighborhoods and shopping centers: With retail media, you can reach audiences on over 90 screens in and around supermarkets, as well as at drugstores and shopping centers such as those on Zonnelaan, Siersteenlaan, Kajuit, and Linnaeusplein. You choose by neighborhood and by time slot, so you’ll only be visible where your customers do their grocery shopping. In Haren, this is possible on Rijksstraatweg and Kroonkampweg.
- Sports and Recreation: Gyms around the city have screens for people who come to work out after work or class.
- Along the road: On Europaweg, on the southeast side of the city, there’s an advertising billboard visible to traffic entering and leaving the city. Is your target audience coming from the south? You can reach them with a digital highway billboard along the A28 near Assen.
In Groningen, a mix of media works well: A0 posters for quick visibility in the neighborhoods, supplemented by digital City Light Panels in the city center and screens at the train station. Read why using more formats creates a greater impact.
Is this also the case in the rest of the Groningen-Assen region?
Many of your customers may live just outside the city: in Assen, Tynaarlo, the Westerkwartier, Midden-Groningen, or Het Hogeland. Together, these five municipalities offer more than 1,100 advertising spots, primarily City Light Panels and A0 posters in the town centers. This way, a campaign in the city can easily expand to cover a large part of the province and northern Drenthe. Read more about regional coverage.
Frequently Asked Questions
Can I advertise online in Groningen?
Zeker. Zonder de schermen in studentenhuizen zijn er ruim 270 digitale plekken: digitale abri’s in het centrum, schermen op het hoofdstation en Europapark, bij supermarkten, drogisterijen en in winkelcentra. Ruim 250 daarvan zijn programmatic te boeken. Dan bepaal jij op welke uren, dagen of bij welk weer je spot draait.
Can I advertise only around my store or in a single neighborhood?
Yes, that’s possible with great precision. We can choose City Light Panels and A0 posters at street level or within a certain radius of your business, for example, only in Haren or only around the shopping center on Zonnelaan. It’s also possible digitally: in that case, your ad will run only on the screens near your location.
How much does outdoor advertising cost in Groningen?
That depends on your choices: how many locations, how long, and what format. A few weeks of A0 posters or City Light Panels in a single neighborhood is manageable; the entire city plus digital advertising requires more. We explain how to build such a budget in our section on the cost of outdoor advertising.
How soon will my campaign go live?
On digital screens, this often happens within a few days, as soon as your image is ready. For A0 posters and analog City Light Panels, allow a few weeks, since the posters need to be printed and posted. We handle the procurement and ensure that the printed materials arrive at the right location on time.
Want to know what outdoor advertising in Groningen can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we choose the locations that fit your goals, regardless of the operator.
Ook actief in een andere stad? Bekijk buitenreclame in Leeuwarden, buitenreclame in Emmen of buitenreclame in Assen, of lees hoe we je zichtbaar maken in één stad.
Feel free to contact Bart using the contact form below, and we’ll get back to you within a day.
