Want to advertise in Alphen aan den Rijn? Then you’re dealing with a municipality of over 110,000 residents that’s much larger than the city itself: Boskoop, Hazerswoude-Dorp, Hazerswoude-Rijndijk, Koudekerk aan den Rijn, and Benthuizen are all part of it. If you want to stand out here, look for the places where residents pass by every day: the neighborhood shopping centers, the wide avenues running through the city, and the train station, where commuters catch trains to Leiden, Utrecht, and Gouda.
How much outdoor advertising is there in Alphen aan den Rijn?
Verspreid over de gemeente zijn zo’n 400 reclameplekken voor buitenreclame, waarvan bijna 90 digitaal. Verreweg de meeste zijn abri’s: de verlichte reclamevakken bij bushaltes, langs de hoofdwegen en diep in de woonwijken. Op acht drukke punten in de stad draaien wisselende posters, zodat meerdere campagnes om de beurt in beeld komen. Daarnaast vind je digitale reclameschermen in de winkelcentra, op het station en bij supermarkten, plus negen grote digitale billboards langs de doorgaande wegen. Daarnaast vind je langs de wegen A0-borden, waarmee je een lokale actie of een evenement snel in de hele gemeente aankondigt.
We express the value of these locations in terms of reach: how many different people see your campaign and how often. We calculate this using the official figures from the national outdoor advertising survey. Curious about how that works? Read about how we measure the reach of outdoor advertising.
Where can you reach people in Alphen aan den Rijn?
- Shopping centers in the Herenhof, Ridderhof, Baronie, and Provinciepassage neighborhoods are where Alphen residents do their daily shopping. Digital screens and City Light Panels are located around and inside these centers, often right near the store entrances.
- Downtown: Shoppers in the city center can be found in De Aarhof, De Vest, and around Julianastraat. There is also a large digital city screen on Castellumstraat.
- The major avenues: Cars, cyclists, and buses travel along Eisenhowerlaan, President Kennedylaan, Burgemeester Bruins Slotsingel, and Laan der Continenten all day long. That’s where the rotating posters are displayed, and there are also digital billboards on Eisenhowerlaan and Oranje Nassausingel. Along Leidse Schouw and Goudse Schouw, you’ll catch the traffic heading to and from Leiden and Gouda.
- Station: There are four digital screens on Stationsplein for passengers waiting for their train or bus (see travel). A fixed route for anyone who works in Leiden, Utrecht, or Gouda.
- Supermarkten en drogisterijen: met retail media ben je zichtbaar op het moment dat mensen kiezen wat ze kopen. Je bepaalt zelf in welke kernen je staat: alleen in de stad, of ook bij de supermarkten in Hazerswoude-Dorp en Boskoop. En je kiest de dagen en uren waarop jouw doelgroep boodschappen doet. Zo’n 15 supermarktschermen en 5 drogisterijschermen kun je programmatic inkopen.
- Gas Stations and Sports: Two gas stations, one on Eisenhowerlaan and one on Tankval, have screens for drivers who stop briefly. At gyms, you can reach people during their free time.
- On the way to Alphen: there are no digital billboards in the municipality itself. There is a digital billboard along the A4 near Roelofarendsveen, and along the highway near Waddinxveen, you’ll also appear on digital screens for everyone driving toward the Green Heart.
Booking only City Light Panels means missing out on opportunities. If you place them next to screens in shopping centers and on a billboard along a major road, people will see your ads at more points throughout their day. You can read why this works in our article on more formats and greater impact.
In the rest of the Green Heart as well?
Do your customers also come from Gouda, Waddinxveen, Bodegraven-Reeuwijk, Nieuwkoop, or Kaag en Braassem? These five municipalities combined offer another 1,100 advertising spots. This way, a campaign in Alphen aan den Rijn can easily expand into a campaign covering the entire region between Leiden and Gouda. Learn more about regional coverage.
Frequently Asked Questions
Can I run digital ads in Alphen aan den Rijn?
Absolutely. There are nearly 90 digital screens throughout the municipality: in shopping centers like Herenhof and De Vest, at the train station, at supermarkets and drugstores, and as billboards along the main avenues. About 55 of them can be booked programmatically. That way, you choose the hours and days when your ad runs.
Can I advertise only around my store or in a single neighborhood?
Yes, that works perfectly. You can limit the campaign to a single area, such as Boskoop or Hazerswoude-Dorp, or to locations within a certain radius of your business. We select the locations based on ZIP codes, so your budget goes toward the streets where your customers live and shop.
How much does outdoor advertising cost in Alphen aan den Rijn?
You largely determine that yourself: based on the number of locations, the duration, and whether you choose posters or digital displays. A local campaign in a municipality of this size remains manageable. We provide an overview of the costs in our article on the expenses of outdoor advertising.
How soon will my campaign go live?
A digital campaign usually goes live on screens within a few days. For posters at City Light Panels, you can expect it to take a few weeks: they first have to be printed and then put up. We’ll take care of the planning, purchasing, and delivery of the materials for you.
Want to know what outdoor advertising in Alphen aan den Rijn can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we choose the locations that best suit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in Leiden or outdoor advertising in Zoetermeer, or read about how we can help you stand out in a single city.
Please contact Bart using the contact form. We will get back to you within a day.
