Want to advertise in Leiden? Then you’re dealing with a compact city where a wide variety of people cross paths every day. The Netherlands’ oldest university brings thousands of students to the city center; the Leiden Bio Science Park is located next to the train station; and residents of Leiden and the surrounding villages shop on Haarlemmerstraat and Breestraat. Leiden Central Station is the gateway where all these streams converge. If you want to stand out here, position yourself along the walking routes between the station and the city center, and on the streets through which the city fills up and empties out.
How much outdoor advertising is there in Leiden?
Leiden has more than 1,200 outdoor advertising spaces, over 120 of which are digital. What makes Leiden unique is that most City Light Panels feature rotating posters: more than 460 locations, primarily at bus stops and in a few parking garages, display multiple advertisements in succession. In addition, there are over 230 standard analog City Light Panels. The second pillar consists of A0 frames: more than 380 of them along the roads in virtually every neighborhood, from Stevenshof to the Merenwijk. These are handy if you want to announce an open house, a grand opening, or a local promotion. The digital City Light Panels and screens are mainly located at Leiden Centraal, in shopping districts, in parking garages, and at supermarkets.
Are you looking for students? You can reach them at home, too, through about 480 screens in student housing. They aren't included in the numbers above.
We calculate the reach of your selection using data from NMO, the official Dutch study on outdoor advertising. You can read about exactly how that works in our article on measuring reach.
Where can you reach people in Leiden?
- Downtown and shopping streets: On Haarlemmerstraat and Steenstraat, digital screens are located right in the middle of the shopping district. On Turfmarkt, Marksteeg, and Kaiserstraat, you’ll find A0-sized digital screens, and around Kaasmarkt, Lange Mare, and Nieuwe Beestenmarkt, there are spots with rotating posters. Here, you’ll find yourself among shoppers, students, and visitors to the canals.
- Leiden Central Station: There are 27 digital screens along Bargelaan and on Stationsplein, including one large-format screen. Travelers waiting here for their train or connection have time to look at them (see travel). On Stationsweg, the walking route to the city center, there is another A0-sized digital screen.
- Access roads: On Willem de Zwijgerlaan, Schipholweg, and Oegstgeesterweg in the north; on Haagweg, Churchilllaan, and Voorschoterweg in the southwest; and on Lammenschansweg in the south, there are many locations with rotating posters, often supplemented with A0 frames. This is where drivers, cyclists, and bus passengers enter the city.
- Bio Science Park and the west side: along Plesmanlaan, Haagse Schouwweg, and Darwinweg, you’ll encounter traffic heading to and from the Bio Science Park, passing by locations with rotating posters and a large series of A0 frames.
- Parking garages: The Morspoort, Lammermarkt, Dirk Langegracht, Ringkade, and Soestdijkkade garages feature digital screens for anyone driving into the city center. In the Morspoort and Ringkade garages, you’ll also find spaces with rotating posters.
- Supermarkets, drugstores, and community centers: with retail media, your ad appears on more than 50 screens in and around Leiden’s supermarkets, such as those on Lange Mare, Betaplein, Diamantplein, and Stationsplein. There are also screens at drugstores on Vijf Meiplein, Stevensbloem, and in the Kopermolen shopping center. You choose which neighborhoods and on which days you’ll be visible, so you’ll be right where your target audience does their grocery shopping.
- Langs de snelweg: aan de zuidoostkant van Leiden, aan de De Heyderweg langs de A4, staan twee digitale snelwegmasten. Daarmee bereik je ook iedereen die met de auto langs de stad rijdt.
In Leiden, a mix often works best: screens at the station for commuters, spots with rotating posters along the main access roads, and retail media in the neighborhoods. To learn why this variety yields better results, read “More Formats, Greater Impact.”
In the Leiden area as well?
Your customers don’t just live within the city limits. In Oegstgeest, Leiderdorp, Voorschoten, Katwijk, and Teylingen, there are a total of more than 800 advertising spots. With Katwijk, you’re right on the coast; with Teylingen, you’re in the Bollenstreek. This way, a campaign in Leiden can easily expand into a campaign for the entire region. Read more about regional coverage.
Frequently Asked Questions
Can I advertise online in Leiden?
Ja. Ruim 120 plekken in Leiden zijn digitaal: op Leiden Centraal, in de winkelstraten, in parkeergarages, bij supermarkten, drogisterijen en tankstations, en de twee masten aan de De Heyderweg. Ruim 110 schermen zijn ook programmatic in te kopen. Dan stuur je bij per uur of dag en pas je je boodschap aan zonder nieuw drukwerk.
Can I advertise only around my store or in a single neighborhood?
Absolutely. If you have a business in the Merenwijk neighborhood, for example, we’ll choose the A0 frames on Zwartemeerlaan and Veluwemeerlaan. If you’re in Stevenshof, we’ll stick to the area around Stevenshofdreef. We select locations based on your ZIP code or within a certain radius of your address, so you only invest in the neighborhood where your customers are.
How much does outdoor advertising cost in Leiden?
There is no fixed price per city. What you pay depends on the number of locations, the duration, and the mix of analog and digital formats. You can start small with a series of A0 frames in a single neighborhood; if you also want to be visible at the train station and along the main access roads, the budget will increase accordingly. In our article on the cost of outdoor advertising, you can see the approximate budgets you should expect.
How soon will my campaign go live?
On digital screens, such as those at Leiden Centraal, your ad can often go live within a few days. For analog City Light Panels and A0 frames, it takes a few weeks: the posters are printed and then put up throughout the city. We handle the scheduling, procurement, and ensure your materials reach the printer on time.
Want to know what outdoor advertising in Leiden can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we choose the locations that best suit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in The Hague, outdoor advertising in Alphen aan den Rijn, or outdoor advertising in Haarlem, or read about how we can help you stand out in a single city.
Feel free to contact Bart using the contact form below, and we’ll get back to you within a day.
