Want to advertise in Beverwijk? Then you’ll be advertising in a municipality with two distinct sides: the city itself, with the Beverhof shopping center and Breestraat, and the seaside resort of Wijk aan Zee, which is also part of the municipality. In addition, the Beverwijk Bazaar attracts visitors from outside the city every weekend, and the A9 runs along the eastern edge of the city. Anyone who wants to be visible here should focus on the shopping streets, the bus routes through the neighborhoods, and the highway.
How much outdoor advertising is there in Beverwijk?
Beverwijk has more than 170 outdoor advertising locations, over 30 of which are digital. It is not a large city, but the locations are well distributed. Most are City Light Panels located at bus stops: from Hilbersplein and Van Riemsdijklaan in the north to Beveland and Salland in the south. There are also digital City Light Panels and screens, especially in and around Beverhof and on Breestraat.
It’s striking for a city of this size: there are nearly 50 A0 frames on the streets. These are smaller posters at eye level, ideal for a local promotion, an opening, or an event. Want to know how many people you’ll reach with a particular selection? We’ll calculate that for you using the official figures from the outdoor advertising survey. Read about how the reach of outdoor advertising is measured.
Where can you reach people in Beverwijk?
- Beverhof and Breestraat: this is where Beverwijk residents do their grocery shopping and where shoppers stroll. There are several digital screens in the shopping center, and on Breestraat there are screens at a drugstore and a department store. The City Light Panel at the Beverhof stop is right at the entrance.
- Bus routes through the neighborhoods: digital City Light Panels are located on Plesmanweg, Velserweg, Zeestraat, Noorderweg, Plantage, and Schouwenaarsstraat, among other places. Analog City Light Panels can be found at stops such as Italiëlaan, Van Riemsdijklaan, and the Kennemertheater, where many passengers and cyclists pass by every day.
- A0 signs at eye level: A0 frames are located in residential neighborhoods and on major thoroughfares, such as Laan der Nederlanden, Warande, Zweedselaan, Olieslagerlaan, and Wijk aan Duinerweg. There’s even a digital one on Parallelweg.
- Around the Bazaar: At the bus stops on Parallelweg and Zwarte Markt, you’ll be surrounded by the crowds who come to the Bazaar on the weekend, often from far outside Beverwijk.
- Supermarkets and stores: With retail media, you can reach people in-store, right when they’re making their choices. In Beverwijk, this includes about 15 screens at supermarkets, plus a gas station on Laan der Nederlanden. You decide which stores and time slots best suit your target audience.
- Wijk aan Zee: In this seaside village, there are City Light Panels at the Heliomare and Dorpsduinen bus stops, and digital screens at the local supermarket on Verlengde Voorstraat. This is a great way to reach beachgoers and villagers.
- Along the A9: Within the municipality itself, there are two digital billboards along the A9, each facing a different direction. A digital highway billboard allows you to reach commuters on their way to Alkmaar or Amsterdam, as well as anyone driving into Beverwijk.
You can also get your brand seen at the local soccer club, where there are digital LED billboards along the field. You’ll get the most out of a mix, for example highway billboards for reach and A0 or City Light Panels around your store for the final step. Read on to find out why more formats have a greater impact.
Is this also the case in the rest of the IJmond and Kennemerland regions?
Many residents of Beverwijk work, shop, or play sports just across the border. In Heemskerk, Velsen, Uitgeest, Castricum, and Haarlem combined, there are over 1,600 advertising spots, the majority of which are in Haarlem. Heemskerk is right next door and therefore naturally fits into a Beverwijk campaign. This makes it easy to expand a local promotion into a regional campaign. Read more about regional coverage.
Frequently Asked Questions
Can I run digital ads in Beverwijk?
Ja. Er zijn ruim 30 digitale plekken: in Beverhof en de Breestraat, bij supermarkten, verspreid over de busroutes en twee masten aan de A9. Ook ruim 30 schermen zijn programmatic in te kopen. Dan stuur je op dagdeel, dag of weer, bijvoorbeeld alleen op zaterdag als het druk is in het centrum.
Can I advertise only around my store or in a single neighborhood?
Yes, and that works especially well in Beverwijk. With City Light Panels and A0 frames, you can choose by street: only around Beverhof, only in Wijk aan Zee, or only along the roads leading to your location. We make the selection based on ZIP code or within a radius around your address.
How much does outdoor advertising cost in Beverwijk?
That’s largely up to you: it depends on how many locations you choose, how long your campaign runs, and whether you opt for A0, City Light Panels, digital screens, or a highway billboard. A small local campaign is quite doable. You can find an overview of estimated costs in “What Outdoor Advertising Costs.”
How soon will my campaign go live?
Your campaign can often go live on the digital screens and billboards along the A9 within a few days. For A0 frames and analog City Light Panels, allow a few weeks: the posters must first be printed and then put up. We’ll handle the planning, purchasing, and delivery of your materials.
Want to know what outdoor advertising in Beverwijk can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we select the locations that best suit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in Velsen, outdoor advertising in Haarlem, or outdoor advertising in Alkmaar, or read about how we can help you stand out in a single city.
Feel free to contact Bart using the contact form below, and we’ll get back to you within a day.
