Want to advertise in Velsen? Then you’re not just working with one town center, but with a municipality comprising six neighborhoods on either side of the North Sea Canal: IJmuiden aan zee, Velsen-Zuid, Velsen-Noord, Driehuis, Santpoort, and Velserbroek. Each community has its own shops and its own audience, ranging from the harbor and beach in IJmuiden to the residential neighborhoods of Velserbroek. If you want to be seen here, you’ll need to target each community individually: the shopping district in IJmuiden, the shopping centers in the neighborhoods, and the bus routes that connect the villages.
How much outdoor advertising is there in Velsen?
In the municipality of Velsen, you’ll find more than 150 outdoor advertising spots, over 30 of which are digital. It’s not a huge number, but they’re nicely distributed across all the towns. The majority, over 100, are analog City Light Panels at bus stops: in IJmuiden, but also in Driehuis, in Velserbroek, and along the Rijksweg in Velsen-Zuid. The digital City Light Panels and screens are mainly located in shopping areas: on Lange Nieuwstraat, at Velserhof, near the Zeewijkplein shopping center, and on the Galle Promenade in Velserbroek.
In addition, there are about 12 A0 frames on the streets in Velsen-Noord and Santpoort-Noord. These smaller posters, placed at eye level, help you raise awareness of a campaign in your own town. We’ll calculate how many people you’ll reach with a given selection using the official figures from the Dutch outdoor advertising survey. Read about how the reach of outdoor advertising is measured.
Where can you reach people in Velsen?
- IJmuiden’s shopping district: Screens are located near a department store and two drugstores on Lange Nieuwstraat, at Velserhof, and on Kennemerlaan. The digital City Light Panels at the Marktplein II and Velserduinweg stops are within walking distance, so you can easily combine them into a single visible cluster in the city center.
- Neighborhoods and the port in IJmuiden: You’ll find analog City Light Panels stops on Zeeweg, Zwaanstraat, Heerenduinweg, and Oranjestraat, among other locations. In the port area, there are stops on Loggerstraat and Kromhoutstraat, and in the southern part of IJmuiden, the Zeewijkplein shopping center and the stops on Dennekoplaan are located close together.
- Velserbroek: There are digital screens in the shopping center around the Galle Promenade and Ster Bastion. The City Light Panels on Velserbroekse Dreef, Vromaadweg, Florapad, and Zwanebloemplantsoen will help spread your message further into the neighborhood.
- Driehuis and Velsen-Zuid: On Van den Vondellaan and Waterloolaan in Driehuis, City Light Panels are located along a main thoroughfare. In Velsen-Zuid, you’ll find digital City Light Panels on Parkweg and City Light Panels along the Rijksweg. Further toward the Spaarnwoude recreational area, you’ll be visible to people spending their free time there at the Skiheuvel, Golfbaan, and Droompark Buitenhuizen stops.
- Velsen-Noord and Santpoort: Here, you’ll mainly be working with A0 frames, on Grote Hout or Koningsweg and in the Rietlanden neighborhood in Velsen-Noord, and on Vondelweg in Santpoort-Noord. Ideal for a grand opening, an open house, or a local event.
- Supermarkets and gas stations: With retail media, you’re in the spotlight while people are doing their grocery shopping. In IJmuiden, there are about 9 screens at supermarkets, including some on Dudokplein, plus 4 screens at the gas station on Dokweg. You choose which neighborhoods and time slots you want to be visible in, so your budget goes toward reaching your specific target audience.
- Just across the border, along the A9: there are no highway transmission towers in Velsen itself. Near Beverwijk, just across the municipal border, there are two digital transmission towers along the A9. With a digital highway transmission tower there, you can also reach traffic traveling to and from the IJmond region.
Gyms in IJmuiden also have screens for people who visit during their free time. You’ll get the best results with a mix of screen sizes, for example, screens in the shopping district and City Light Panels in the surrounding neighborhood. Read why using a variety of screen sizes yields greater results.
Is this also the case in the rest of Zuid-Kennemerland and the IJmond?
Velsen is located between Haarlem and the IJmond, and your target audience doesn’t stop at the municipal border. In Beverwijk, Heemskerk, Haarlem, Bloemendaal, and Zandvoort combined, there are over 1,800 additional advertising spots, the majority of which are in Haarlem. Zandvoort and Bloemendaal, like IJmuiden, are located by the sea, allowing you to roll out a campaign targeting beachgoers along the entire coastline. Read more about regional coverage.
Frequently Asked Questions
Can I run digital ads in Velsen?
Zeker. Velsen heeft ruim 30 digitale plekken: abri’s bij haltes in IJmuiden en Velsen-Zuid, schermen in de winkelgebieden van IJmuiden en Velserbroek, bij supermarkten en bij een tankstation. In IJmuiden zijn ruim 20 schermen ook programmatic in te kopen. Dan bepaal jij op welke uren en dagen je campagne draait, bijvoorbeeld alleen op zaterdag of rond etenstijd bij de supermarkt.
Can I advertise only around my store or in a single neighborhood?
Yes, and in a municipality with six neighborhoods, that’s often the smartest choice. If you have a business in Velserbroek, you’ll want to focus only on the screens and bus stops around the Galle Promenade. If you’re in Velsen-Noord or Santpoort, A0 frames on your own street are a good place to start. We make the selection based on your ZIP code or within a radius around your address.
How much does outdoor advertising cost in Velsen?
That’s largely up to you. The price depends on the number of locations you include, the duration of your campaign, and the mix of formats, from A0 frames and analog City Light Panels to digital screens. Because Velsen is compact, a local campaign here remains manageable. You can find estimated costs and examples in the “How Much Does Outdoor Advertising Cost?” section.
How soon will my campaign go live?
If you want your campaign to be visible quickly, go with digital screens: they’re often up and running within a few days. For analog City Light Panels and A0 frames, expect a wait of a few weeks, since the posters must first be printed and then posted. We’ll plan the campaign, secure the placements, and make sure your materials are ready on time.
Want to know what outdoor advertising in Velsen can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we choose the locations that fit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in Beverwijk or outdoor advertising in Haarlem, or read about how we can help you stand out in a single city.
Feel free to contact Bart using the contact form below, and we’ll get back to you within a day.
