Want to advertise in Zaandam? Then you’re choosing a city that’s bustling every day. In the morning, commuters board trains at Zaandam Station headed for Amsterdam, while the renovated Inverdan center and the Gedempte Gracht attract shoppers from across the Zaan region. There are three key locations to gain visibility here: the pedestrian route between the station and the shopping district, the main thoroughfares leading into the city, and the shopping centers in the neighborhoods.
How much outdoor advertising is there in Zaandam?
Zaandam has more than 350 advertising spaces, about 70 of which are digital. Most are analog City Light Panels at bus stops, stretching from Provincialeweg deep into the residential neighborhoods. About 35 locations feature rotating posters: on the streets along Den Uylweg, Provincialeweg, and Gedempte Gracht, and as mupis in the downtown parking garages. In addition, there are over 55 A0 billboards along the road, which are useful for promoting a campaign in a single neighborhood. The digital City Light Panels and screens are mainly located around the train station, in the shopping district, and near supermarkets.
The number of people reached by a campaign isn’t a guess. We calculate it in advance using data from the national outdoor advertising reach study. You can read about how that works in our article on measuring the reach of outdoor advertising.
Where can you reach people in Zaandam?
- Zaandam and Inverdan Station: There are 12 digital screens in and around the station. There, you’ll see commuters waiting for the train to or from Amsterdam, with a moment to spare to take a look (read more about travel). Passengers getting off the train can walk right into the new city center.
- Gedempte Gracht Shopping District: Along Zaandam’s main shopping street and Damstraat, digital screens are placed outside stores and at locations with rotating posters right in the middle of the shopping traffic. You’re in the frame just as people are deciding which store to enter.
- Hermitage and Rozenhof parking garages: the mupis are located right where drivers get out of their cars and walk into town. A smart addition if your customers are driving in from the surrounding villages.
- Through roads: A large portion of the traffic traveling into and out of the city uses Provincialeweg, Dr. J.M. Den Uylweg, and Prins Bernhardweg. Digital City Light Panels and rotating posters capture cars, buses, and bicycles all at once along these routes.
- Grocery shopping in the neighborhood: With retail media, you choose which supermarkets participate, only in the neighborhoods where your target audience lives, or only on the days they go grocery shopping. Zaandam has more than 40 digital screens in and around supermarkets, plus screens at drugstores on Gibraltar and Westzijde and in the De Vijfhoek shopping center on Thorbeckeweg.
- A0 in the neighborhood: There are A0 signs along the road on Oostzijde, Hogendijk, Westzanerdijk, and Pieter Ghijsenlaan. Ideal for a grand opening, an open house, or a promotion that lasts just a few weeks.
- Just outside the city: there are no highway masts in Zaandam itself. Near Oostzaan, a digital highway mast provides coverage of traffic on the highway between Zaandam and Amsterdam.
A strong plan for Zaandam often has two layers: billboards around the station for commuters and City Light Panels or A0 in the neighborhoods where your customers live. To learn why this mix works better than a single format, read “Why More Formats Have a Greater Impact.”
Is this also the case in the rest of the Zaan region?
Zaandam is the largest town in the municipality of Zaanstad. In Koog aan de Zaan, Zaandijk, Wormerveer, Krommenie, Assendelft, and Westzaan combined, there are still well over 200 available spots; you can read about the options there on our page about outdoor advertising in Zaanstad. If you add Oostzaan, Wormerland, Landsmeer, Purmerend, and Beverwijk to that list, you’ll have over 850 locations available around Zaandam. This way, a city-wide campaign can easily expand into a plan for the entire region. Read more about regional coverage.
Frequently Asked Questions
Can I advertise online in Zaandam?
Zeker. Zaandam heeft zo’n 70 digitale schermen: op het station, in het winkelhart, bij supermarkten en langs de Provincialeweg. Programmatic kun je in Zaandam ruim 75 schermen inkopen, ook bij tankstations. Je bepaalt dan zelf op welke uren en dagen je spot draait en betaalt per vertoning.
Can I advertise only around my store or in a single neighborhood?
Yes, we can do that very precisely in Zaandam. We’ll draw a circle around your business or select the ZIP codes of the neighborhoods where your customers live. With A0 signs and City Light Panels, you can even target specific streets, for example, just around Westzanerdijk or along Oostzijde.
How much does outdoor advertising cost in Zaandam?
That varies greatly depending on the campaign. A handful of A0 signs for a neighborhood campaign requires a very different budget than a month’s worth of billboards around Zaandam Station. The duration, the number of locations, and the choice between posters and billboards all factor into the price. You can read about what to consider in “How Much Does Outdoor Advertising Cost?”
How soon will my campaign go live?
Your campaign will often be up and running on the digital screens in Zaandam within just a few days. Posters for City Light Panels, mupis, and A0 signs must first be printed and put up; expect that to take a few weeks. We’ll work backward from your start date and handle the procurement and delivery.
Want to know what outdoor advertising in Zaandam can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we choose the locations that fit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in Zaanstad, outdoor advertising in Amsterdam, or outdoor advertising in Purmerend, or read about how we can help you stand out in a single city.
For more information, please contact Bart using the contact form. You’ll receive a response within a day.
