Want to advertise in Zaanstad? Then you’re not working with just one city center, but with seven towns that together form a single municipality with over 150,000 residents. Zaandam is the heart of the region, home to the train station and the largest shopping streets. Koog aan de Zaan, Zaandijk, Wormerveer, Krommenie, Assendelft, and Westzaan each have their own village streets, bus stops, and supermarkets. If you want to reach the entire Zaan region, you’ll need to plan your campaign for each community individually, not just for the city itself.
How much outdoor advertising is there in Zaanstad?
The municipality has more than 550 outdoor advertising spaces, over 120 of which are digital. More than 60 percent are located in Zaandam; the six other towns have a combined total of over 200. The majority are City Light Panels located at bus stops, which can be found in every village. A striking number of sites are A0 frames on the street: over 100, about half of which are outside Zaandam. These are well-suited for a local promotion in a single shopping street. In addition, there are about 35 locations with rotating posters, all in Zaandam, as well as digital City Light Panels and screens at supermarkets, drugstores, gas stations, and the train station.
We don’t estimate the reach of such a selection based on intuition, but rather using data from the national study on outdoor advertising. You can read about how this works in “How the Reach of Outdoor Advertising Is Measured.”
Where can you reach people in Zaanstad?
- Zaandam: This is where the action is, with the Gedempte Gracht, the Provincialeweg, the Den Uylweg, and the parking garages around the city center. If you’re primarily interested in the city center, check out our page on outdoor advertising in Zaandam.
- Koog aan de Zaan and Zaandijk: a total of more than 80 spots. In Koog, they’re located along Raadhuisstraat, Oosterveld, and Westerkoogweg, as well as at the bus stop in front of the Zaanse Schans, where many tourists visit in addition to residents. Koog has the most digital hotspots after Zaandam. In Zaandijk, you’ll find them around Guisweg and the roundabout near Rooswijk.
- Wormerveer: more than 50 locations. City Light Panels in the residential neighborhoods around Krokusstraat and Noordse Balk, A0-frames on Zaanweg and Noorderstraat, and digital screens at the stores on Krommenieërweg.
- Krommenie and Assendelft: Krommenie has about 45, with digital screens on Provincialeweg and Zuiderhoofdstraat. Assendelft has about 30, with a relatively high proportion of digital screens: around the De Saen shopping center on Kaaikhof and on Dorpsstraat.
- Westzaan: a concise selection of eight spots around the Kerkbuurt and the Kleine Steng. Small, but handy if you don't want to miss out on this village.
- Supermarkets and drugstores: Each town center has its own supermarkets, with screens at the entrance or checkout. With retail media, you decide for yourself in which towns you want to be visible, and on which days and at what times your target audience does their grocery shopping. Spread throughout the municipality, there are more than 60 screens in and around supermarkets, plus screens at gas stations along major thoroughfares.
- Train Station and Highway: Zaandam Station has digital screens for train passengers (see “Travel”). There are no highway billboards within the municipality. Just across the border, along the highway near Oostzaan and along the A9 near Beverwijk, you can reach commuters with a digital highway billboard.
For a campaign across the entire municipality, a mix works best: City Light Panels in all neighborhoods for broad coverage, A0 frames in the village streets, and digital screens that you can schedule to run at specific times. Read why using more formats creates a greater impact.
Is this also the case in the rest of the region around Zaanstad?
Your customers don’t stop at the municipal border. In Oostzaan, Wormerland, Landsmeer, Purmerend, and Beverwijk, there are a total of more than 640 advertising spots, most of them in Purmerend. This makes it easy to extend a Zaan region campaign to Waterland and the IJmond. Read more about regional coverage.
Frequently Asked Questions
Can I advertise online in Zaanstad?
Ja. De gemeente heeft ruim 120 digitale plekken. De meeste staan in Zaandam, maar ook in Koog aan de Zaan, Assendelft, Krommenie en Wormerveer vind je schermen bij supermarkten, drogisterijen en tankstations. Ruim 100 schermen zijn programmatic in te kopen: je stuurt op dag, uur of het weer en betaalt per contact.
Can I advertise only around my store or in a single neighborhood?
Yes, and in Zaanstad that’s obvious, because every neighborhood has its own shopping street and bus stops. We select locations based on ZIP code or within a certain radius of your business, for example, just Krommenie and Assendelft, or just Koog and Zaandijk. That way, your budget goes to the neighborhoods where your customers live.
How much does outdoor advertising cost in Zaanstad?
That depends on the number of locations, the duration, and whether you choose print or digital. One village requires a different budget than all seven communities combined. You can find out what kind of budget to expect in “How Much Does Outdoor Advertising Cost?”
How soon will my campaign go live?
A digital campaign is often up and running within a few days. For City Light Panels and A0 frames with paper posters, you can expect it to take a few weeks, since printing and putting them up takes time. We handle the planning, purchasing, and delivery, whether for a single district or the entire municipality at once.
Want to know what outdoor advertising in Zaanstad can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we select the locations that best suit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in Zaandam, outdoor advertising in Purmerend, or outdoor advertising in Amsterdam, or read about how we can help you stand out in a single city.
Feel free to contact Bart using the contact form below, and we’ll get back to you within a day.
