Want to advertise in Arnhem? Then you’ll be advertising in the capital of Gelderland, where commuters, students, shoppers, and visitors to the Veluwe cross paths every day. Arnhem Centraal is a transportation hub where the ICE train to Germany also stops, and city and regional buses depart from Willemsplein right next to it. Being visible in Arnhem revolves around three things: the walking route from the station to the shopping district, the large shopping centers in the South and East, and the roads along which people from the surrounding region drive into the city.
How much outdoor advertising is there in Arnhem?
Arnhem has more than 750 outdoor advertising spaces, over 200 of which are digital. By far the majority are City Light Panels: the illuminated panels in bus shelters, along the canals surrounding the city center, and in the neighborhoods on both sides of the Rhine. On the streets, these City Light Panels are almost all analog. Digital displays are mainly found in supermarkets, shopping centers, parking garages, and at the train station (check out digital City Light Panels and screens).
In addition, there are more than 30 locations with rotating posters, in the Velperplein parking garage and around the GelreDome, as well as about 5 A0-sized signs on the street, 3 of which are digital. We calculate the reach for each location using data from the national outdoor advertising reach study. This allows you to see in advance the difference between a week on Willemsplein and a week at the supermarket. Read how the reach of outdoor advertising is measured.
Where can you reach people in Arnhem?
- Train Station and Willemsplein: There are digital screens for train passengers on Stationsplein (see travel). A few hundred meters further on is the bus station on Willemsplein, with City Light Panels displayed on nearly every platform. Many passengers transfer here and wait for a short while.
- Canals and squares around the city center: the City Light Panels on the Jansbuitensingel, the Eusebiusbinnensingel near the theater, the Nieuwe Plein at the foot of the Nelson Mandela Bridge, and the Velperplein. This is where traffic to and from the city center passes through, by car, bicycle, and bus.
- Shopping Streets and Korenmarkt: There are digital screens at major retail chains on Roggestraat and Brouwerstraat. On Korenmarkt, Arnhem’s nightlife hub, and on Hoogstraat, there are digital A0 signs for anyone heading into the city in the evening.
- Parking garages: The garages on Velperplein and Broerenstraat are equipped with digital screens. At Velperplein, these will be supplemented by advertising kiosks featuring rotating posters. This allows you to reach visitors the moment they get out of their cars to go shopping.
- Shopping centers and supermarkets: There are more than 30 digital screens at the Kronenburg shopping center in Arnhem-Zuid and in Presikhaaf, around Hanzestraat and Langenbachstraat. Inside and near supermarkets throughout the city, from Amsterdamseweg and Rosendaalseweg to Spijkerlaan and Dr. C. Lelyweg, there are nearly 100. With retail media, you can target the exact neighborhoods where your audience does their grocery shopping, as well as the times when they do so.
- GelreDome and sports: Around the GelreDome, the stadium and concert venue on Batavierenweg, there are spots displaying various posters. There are also screens in about 10 gyms for people to enjoy in their free time.
- Highways and access roads: Arnhem itself does not have a highway billboard. However, there are 7 digital screens along the A12/A50 highway on the north side of the city, as well as screens at gas stations along the A50 and the N224. If you’re looking for something bigger: there are digital highway billboards along the A12 near Duiven and near Heteren.
A plan for Arnhem often consists of two layers: City Light Panels along the canals to reach the entire city, and displays in shopping centers for when people are doing their grocery shopping. To learn why this mix works better than a single format, read “More Formats, Greater Impact.”
Is this also the case in the rest of the Arnhem region?
Your target audience doesn’t stop at the city limits. In Rheden (including Velp), Renkum (including Oosterbeek), Duiven, Westervoort, Lingewaard, and Overbetuwe, there are a total of more than 650 advertising spots. Duiven and Overbetuwe also have highway billboards. This makes it easy to expand a city campaign to the entire region. Learn more about regional coverage.
Frequently Asked Questions
Can I run digital ads in Arnhem?
Zeker. Er zijn ruim 200 digitale schermen, de meeste in supermarkten, in de winkelcentra Kronenburg en Presikhaaf en op het station. Verder bij de A12/A50, in parkeergarages en op de Korenmarkt. Ruim 190 schermen zijn programmatic in te kopen: je kiest zelf op welke uren en dagen je spot draait, of laat hem meebewegen met het weer.
Can I advertise only around my store or in a single neighborhood?
Yes. Arnhem has many neighborhoods with their own shopping districts, from Spijkerlaan near the city center to Kronenburg and Elderveldplein in the south. We’ll select only the City Light Panels and target a radius around your business, or the ZIP codes where your customers live.
How much does outdoor advertising cost in Arnhem?
Three factors determine that: how many locations you choose, how long your campaign runs, and whether you opt for print or digital. A few weeks of City Light Panels in a single neighborhood is very different from covering the entire city plus the highway. You can find guidelines and examples in our article on the cost of outdoor advertising.
How soon will my campaign go live?
A digital campaign usually goes live within a few days, since nothing needs to be printed. For print City Light Panels along the canals and in the neighborhoods, allow a couple of weeks for printing and posting. We’ll draw up the schedule for you and handle the purchasing and delivery.
Want to know what outdoor advertising in Arnhem can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we choose the locations that fit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in Nijmegen, outdoor advertising in Ede, or outdoor advertising in Apeldoorn, or read about how we can help you stand out in a single city.
For more information, please contact Bart using the contact form. You will receive a response within one day.
