Want to advertise in Ede? Then you’re choosing a municipality that’s much larger than just the city itself. In addition to Ede itself, the area includes Bennekom, Lunteren, Otterlo, Wekerom, Harskamp, and Ederveen, stretching from the edge of the Gelderse Vallei deep into the Veluwe. The shopping district is centered around Grotestraat, and Ede-Wageningen Station, the intercity station between Utrecht and Arnhem, also serves as the train station for Wageningen. Your campaign will work best here if you consider the city and the villages as a whole.
How much outdoor advertising is there in Ede?
In de gemeente Ede zijn ruim 350 reclameplekken voor buitenreclame, en ruim 90 daarvan zijn digitaal. De ruggengraat bestaat uit zo’n 240 papieren abri’s op straat: de verlichte vakken in de bushaltes, in Ede zelf en in de kernen eromheen. Alleen al Bennekom telt er 40 plekken. Het digitale aanbod is verrassend breed voor een gemeente van dit formaat: digitale abri’s op het station en in het centrum, schermen in supermarkten, en zo’n 16 grote digitale billboards langs de hoofdwegen door de stad. Verder kun je in Ede terecht met A0-borden langs de weg, bijvoorbeeld om een open dag of actie aan te kondigen.
In addition, there are about 10 poster spots in two parking garages in the city center and about 6 spots with rotating posters, including one at a gas station in Bennekom. Are you looking to reach high school students? Advertising frames are also available for booking at a high school in Ede. We’ll calculate the reach of your selection in advance using figures from the official Dutch outdoor advertising reach study. You can read about how this works in “How Outdoor Advertising Reach Is Measured.”
Where can you reach people in Ede?
- City Center and Grotestraat: In the heart of the shopping district, digital City Light Panels are located right in the middle of Grotestraat, and paper City Light Panels are found on Molenstraat, Raadhuisstraat, and Telefoonweg. Anyone who goes shopping in Ede almost always walks or bikes past these.
- Digital billboards on major thoroughfares: Kastelenlaan, Slotlaan, Laan der Verenigde Naties, Galvanistraat, Raadhuisstraat, and Dr. W. Dreeslaan feature large digital billboards, often with a screen facing both directions of traffic. These are the roads that motorists use to enter and exit the city from the neighborhoods, the villages, and the highway.
- Ede-Wageningen Station: There are 12 digital City Light Panels (see travel) at and around the station. You can reach travelers on their way to Utrecht, Arnhem, and the Wageningen campus while they’re waiting.
- Markt and Achterdoelen Parking Garages: Here you’ll see visitors who have just parked their cars and are walking into the city center. It’s a logical spot if you have a store or restaurant in the city center.
- Supermarkets and drugstores: There are about 50 digital screens in and around these stores, from Bellestein and Stadspoort to Wilbrinkplein in Lunteren and the neighborhood supermarket in Otterlo. With retail media, you can tailor your campaign to the neighborhood or village where your customers live, as well as to the days and times when they do their grocery shopping.
- Bennekom, Lunteren, and Otterlo: each village has its own route. In Bennekom, the City Light Panels are located on Edeseweg, Kierkamperweg, and Commandeursweg; in Lunteren, on Postweg and Lunterseweg; and in Otterlo, the gateway to De Hoge Veluwe National Park—the City Light Panels are located along Arnhemseweg and at the roundabout.
- Highway: There are no highway billboards within the municipality. However, there is a digital display at a gas station on the A12. Just across the border, in Barneveld along the A30 and near Terschuur along the A1, as well as along the highway near Veenendaal, you’ll find digital highway billboards.
In Ede, it pays to use a two-tier approach: billboards on major routes for reach throughout the municipality, and screens at the supermarket close to the point of purchase. To learn why this mix is more effective than a single format, read “More Formats, Greater Impact.”
Is this also the case in the rest of the region around Ede?
Ede is located right between Wageningen, Veenendaal, Barneveld, and Renkum. These four municipalities combined have nearly 700 advertising spots, and Barneveld and Veenendaal also have digital highway billboards. If you include Arnhem, there are over 1,400 spots in the region. This way, a single plan allows you to reach both commuters along the A12 and the public in the villages. Learn more about regional coverage.
Frequently Asked Questions
Can I advertise online in Ede?
Ja, en met veel keus. Ruim 90 digitale plekken verdelen zich over de billboards op de hoofdroutes, de 12 schermen op station Ede-Wageningen, de Grotestraat en de supermarkten in Ede, Bennekom, Lunteren en Otterlo. Ruim 70 schermen zijn ook programmatic in te kopen: je stuurt dan op dagdeel, dag of weer en betaalt voor de vertoningen die echt draaien.
Can I advertise only around my store or in a single neighborhood?
Absolutely. If you’re located in Bennekom or Lunteren, we’ll only select the City Light Panels and areas in that town. If you have a business in downtown Ede, we’ll focus on Grotestraat, the parking garages, and the routes leading there. We select locations based on your ZIP code or within a radius of your address, so you don’t pay for places your customers will never visit.
How much does outdoor advertising cost in Ede?
That depends on your choices: how many locations, how long, and whether you go with analog or digital. A few City Light Panels in a single village requires a very different budget than all the billboards along the main routes plus the train station. You can find out roughly how much each format costs in the section on the cost of outdoor advertising.
How soon will my campaign go live?
Your ads will usually appear on the digital billboards and screens in Ede within a few days, since nothing needs to be printed. For the print City Light Panels and the posters in the parking garages, allow a few weeks for printing and installation. We’ll set up the schedule, purchase the materials, and make sure your materials are ready on time.
Want to know what outdoor advertising in Ede can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we choose the locations that best suit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in Arnhem or outdoor advertising in Amersfoort, or read about how we can help you stand out in a single city.
For more information, please contact Bart using the contact form. You will receive a response within one day.
