Want to advertise in Nijmegen? Then you’re targeting the oldest city in the Netherlands, with a downtown full of shopping streets, the campuses of Radboud University and HAN University of Applied Sciences, and the annual Four Days Marches in July. Here, you’ll reach a diverse audience: students, residents of neighborhoods like Dukenburg, Hatert, and Lent, visitors from the region, and commuters who cross the Waal River to enter the city. Standing out starts at Keizer Karelplein and the canals, and extends all the way to the shopping centers in the neighborhoods.
How much outdoor advertising is there in Nijmegen?
Nijmegen has more than 1,200 advertising spaces, over 170 of which are digital. The largest group consists of nearly 800 analog City Light Panels, the illuminated panels in bus shelters. You’ll find them around the city center, at the bus station, and even in the neighborhoods, for example, at Dukenburg Station, the center of Hatert, and Lent Station. What stands out is the large number of A0 signs on the streets: over 250, scattered along many major thoroughfares and ring roads.
The digital offerings are primarily located indoors: in supermarkets, drugstores, and shopping centers. Outdoors, there are digital City Light Panels and screens on Molenstraat, Heyendaalseweg, and at the Aubadestraat bus stop, as well as in three parking garages. We calculate the reach of a given selection in advance using data from the official study on outdoor advertising in the Netherlands. This way, you’ll know the impact of a week’s advertising along the canals compared to a week at the checkout counter. Read how the reach of outdoor advertising is measured.
Where can you reach people in Nijmegen?
- Keizer Karelplein and the canals: this large traffic square is the city’s hub. On the square itself, on Graafseweg, Nassausingel near the theater, and Kronenburgersingel, there are “ City Light Panels ” where cars, buses, and cyclists pass by all day long.
- Bus Station and Tunnelweg: The bus station is located next to the Nijmegen train station, with City Light Panels on platforms B through L. On Tunnelweg, there are A0 signs and even more City Light Panels . Anyone arriving by train or bus and walking to the city center will pass by here.
- Shopping District: Digital screens are set up among shoppers on Molenstraat and in the Passage Molenpoort. Around the Grote Markt, the Franseplaats, and Hertogstraat, you’ll find digital A0 signs for those heading into the city in the evening. Visitors arriving by car are greeted in the Keizer Karel, Kelfkensbos, and Mariënburg parking garages with digital screens; the Keizer Karel garage also features four mupis with rotating posters.
- Shopping centers and supermarkets: There are about 20 digital screens at the Dukenburg shopping center on Zwanenveld and in the Passage Molenpoort. Inside and outside supermarkets throughout the city, from Lange Hezelstraat to Malvert, Fenikshof, and Hatertseweg, there are over 100. With retail media, you decide for yourself in which neighborhoods you want to be visible, and on which days and at what times your target audience is doing their grocery shopping.
- Access roads: Along the Wijchenseweg, the Neerbosscheweg, the Groesbeekseweg, the Energieweg, and the Van Schuylenburgweg, there are A0 signs for traffic entering and exiting the city. There are digital displays at gas stations on the Neerbosscheweg and the Wijchenseweg. In Lent, on the north side of the Waal River, there are also A0 signs along the Vrouwe Udasingel.
- Students and athletes: Are you looking to reach students? You can reach them at home, too, through about 40 screens in student housing. There’s a digital bus shelter on Heyendaalseweg, the route to campus, and you can reach people in their free time at gyms.
- Along the highway: There are no highway transmission towers in Nijmegen itself. However, there are some in the neighboring municipality of Overbetuwe: there is a digital highway transmission tower along the highway near Heteren, and analog towers near Andelst.
In Nijmegen, a plan often works best when you combine street and in-store advertising: City Light Panels and A0 signs around the city center for reach, and screens in the supermarket to capture attention at the last minute. To learn why this mix yields better results than a single format, read “More Formats, Greater Impact.”
Is this also the case in the rest of the Nijmegen region?
Would you like to include the villages and towns surrounding the city as well? In Wijchen, Beuningen, Berg en Dal, Heumen, and Overbetuwe, there are a total of more than 350 advertising spots, primarily City Light Panels and screens at supermarkets. Overbetuwe also has the highway billboards near Heteren and Andelst. This way, a city-wide campaign can easily expand into a campaign for the entire region. Read more about regional coverage.
Frequently Asked Questions
Can I run digital ads in Nijmegen?
Ja, op ruim 170 digitale plekken. De meeste staan in supermarkten, drogisterijen en de winkelcentra Dukenburg en Molenpoort. Daarnaast zijn er schermen in de parkeergarages, bij tankstations, aan de Molenstraat en digitale A0-borden rond de Grote Markt. Het grootste deel boek je ook programmatic: je spot draait dan alleen op de momenten die jij kiest.
Can I advertise only around my store or in a single neighborhood?
Absolutely. If your business has a location in Lent, Dukenburg, or on Lange Hezelstraat, we’ll only select “ City Light Panels,” A0 signs, and billboards in that area. We work within a radius around your address or based on your customers’ ZIP codes, so you don’t end up paying for reach on the other side of town.
How much does outdoor advertising cost in Nijmegen?
That varies by campaign. The number of locations, the duration, and the choice between print and digital all factor into the budget. A few A0 signs along a single access road requires a different budget than “ City Light Panels ” across the entire city. You can find out how to estimate the cost in our article on the cost of outdoor advertising.
How soon will my campaign go live?
With digital screens, you can often launch your campaign within a few days. For traditional City Light Panels and A0 signs, it takes a few weeks, because the posters first need to be printed and put up. We’ll coordinate this with you, secure the ad spaces, and ensure the materials are delivered to the right party on time.
Want to know what outdoor advertising in Nijmegen can do for your brand? Schedule a free strategy session using the form on this page. Outstanding Media is independent: we choose the locations that best suit your goals, regardless of the operator.
Are you also active in another city? Check out outdoor advertising in Arnhem, outdoor advertising in 's-Hertogenbosch, or outdoor advertising in Ede, or read about how we can help you stand out in a single city.
For more information, please contact Bart using the contact form. You’ll receive a response within a day.
